“TV delivers 71% of total profit generated by advertising, at the greatest efficiency and for the least risk”
– Thinkbox Data 2018
We live in a time when advertising is everywhere. It can be difficult to determine where and how to spend limited advertising budgets as there is always somewhere you can engage with potential customers. If you search online for the best ways to advertise, you’ll find that online is normally the best (obviously, you’ve asked the internet and the internet said itself).
Independent marketing studies and research indicate something else though.
Embracing television advertising drives the largest short-term profit at the highest efficiency, according to research done by Neilson and Thinkbox. But it doesn’t stop there, as in the long term 72% of advertising campaigns create profit. What’s more exciting still is that during the 3 years after an ad campaign finishes, this increases to 86% of TV advertising campaigns delivering a profitable return.
TV is indeed everywhere and is crucial to word of mouth. It’s scale and reach is unbeatable and more importantly it’s the best way to make your brand a household name. This exposure is designed to increase brand identity, drive traffic to your website, increase consumer demand and brand loyalty in the UK.
Of course ROI is linking to the strength, size and length of your campaign and most businesses can see a much higher return on longer campaigns with more impressions. A popular starting campaign is a spend of £2,500 and includes 250 advertisements spread throughout a month. That’s just £10 per advert.
If you’d like to find out more please get in touch, we’d love to help you.
Creating a TV Ad
Making a television advert can be quite complex. you’ve only got 30 seconds to communicate a message and create a call to action, whilst also making your brand stand out, engage with customers and ideally create a lasting impression that will stand the test of time. Your product or business would very much steer the creative process in certain directions, due to customer expectation from similar brands.
It also has to be legal, with terms and conditions clearly shown and you need be able to prove what you say is true.
At LITTLE KINGDOM we’ve made several adverts that have been used in national advertising campaigns and have been through the whole process many times. We strive to keep your customers happy and engaged which is why during conception we constantly ask:
- Is it breaking a pattern? (A simple way of reaching an audience with constantly shrinking attention spans).
- How do we start hard? (Those first 3 seconds are so crucial).
- Does it target a specific audience? (You can’t appeal to everyone at once).
- What is the single message you want to communicate? (Don’t make it too complex, people don’t want to work to figure you out).
So much more goes into the development of an advertising campaign, and when tied in with social media and other outlets it will be incredibly powerful.
If you’re just starting your journey into the world of TV advertising we’d be happy to help you stay on course. If however you’re experienced in running TV campaigns and are looking for a professional, reliable, affordable production company to create your next one, please do get in touch.
