PROJECT DETAILS
A unique business venture with the aim to revolutionise the TV and Film industry. People’s Cinema provides the opportunity for undiscovered talent to get recognition through a voting competition that will see their creations broadcast on TV.
This advert was phase 2 of the marketing campaign and was designed to introduce the main prospect of the company to it’s audience. It was also set to include the character PC who will by the non-human presenter of the show, a decision made so that no ‘one’ person can be associated with the brand and keeping in with the concept of The People influence, not a celebrity.
